TOMMY HILFIGERLAUNCHESTHE FIRST TOMMYXMERCEDES-BENZCAPSULE COLLECTION
· Tommy HilfigerlaunchesfirstTommyXMercedes-Benzmen’s capsule collection.
· TommyXMercedes-BenzblendsTOMMY HILFIGER’s classic American cool sportswear heritage with the innovative technical expertise of Mercedes-AMG PetronasMotorsport.
· The collection launches globally onApril 1, 2019.
AMSTERDAM, THE NETHERLANDS (AprilXX, 2019) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announcesthe launchof thefirstTommyXMercedes-Benzmen’s capsule collection,whichbuilds on the brand’smulti-year strategic partnership withMercedes-AMG PetronasMotorsport. The collection blends the TOMMY HILFIGERbrand’s classic American cool sportswear heritage with the innovative technical expertise of the five-time Formula One® World Champions.The collection will launchgloballyinselect Mercedes-Benz dealerships,atselectTOMMY HILFIGER stores, with select wholesale partners, and online at tommy.com startingApril1, 2019.
“As a lifelong fan of motorsports, it has been inspiring to join forces withFormula One®World Champions Mercedes-AMG Petronas Motorsport to fuse our brands’ shared passion for modern designs and innovation,” said Tommy Hilfiger. “The Spring 2019TommyXMercedes-Benzcapsulecollection elevatestimeless styles with a technical edge forthe new generation of speed racingandTOMMY HILFIGERfans.”
The digital-first Spring 2019 TommyXMercedes-Benzcampaign celebrates Tommy Hilfiger’sand Mercedes-AMG Petronas Motorsport’s shared values for quality craftsmanship, durable designs and innovation. Featuring model Andrew Cooperand a vintage Mercedes-Benz 300 SL gullwing, the mood is sophisticated and elevated.
The men’sTommyXMercedes-Benzcapsule collection featurestimeless styles, including the chino, bomber jacket and jeans that are elevated with functional elements, such as climate control finishes and crease-resistant yarn in a red, white and blue color palette highlighted with hints of gray and black. The TOMMY HILFIGER signature stripe is reinvented in a minimalist approach placed on metal zipper pulls, small trim details and the hood lining, while blue pop linings add an unexpected twist to classic outerwear. The collection is clean and sophisticated for the modernTommyMan.
Starting in the 2018 season, TOMMY HILFIGER became the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One™ team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for a new generation of TOMMY HILFIGER consumers.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXMercedesBenzand @TommyHilfiger.
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